Lynda - Google Essential Training_Episode 5_GoogleDrive+G Shopping & PLA

Lynda.com - Google Drive Essential Training with Jess Stratton

3h 9m Appropriate for all, uploaded in Jul 20, 2014 via Webcentara

In this course, Jess Stratton teaches the essentials of creating, formatting, and sharing documents, spreadsheets, presentations, and forms with Google Drive. Discover the differences between the Google Docs and the new Google Drive. Then learn how to work with your files—creating, converting, syncing, and deleting—plus tips on organizing and searching Drive. Then it is on to the basics of inserting and formatting images, text, tables, and data inside documents, spreadsheets, presentations, and the Google Forms feature for polling an audience and collecting responses. You'll also learn about creating with Google Drawings, the best ways to collaborate using Google Docs, and how to save time with templates.
Topics include:
• Accessing Google Drive
• Uploading existing files
• Syncing files between your computer and Google Drive
• Using filters to find files
• Creating and naming documents
• Inserting images, headers and footers, and page breaks
• Creating a presentation
• Working with spreadsheet functions and formulas
• Creating forms and collecting responses
• Building flowcharts
• Sharing files with other Google users
• Commenting in a file
• Creating a file from a template

Lynda.com - Google Shopping and PLA Fundamentals with Elizabeth Marsten

1h 19m Appropriate for all uploaded in Jul 20, 2014 via Webcentara

Google Shopping and Product Listing Ads (PLAs) are essential for online retailers of all sizes. Marketing expert Elizabeth Marsten, who has managed Google Shopping accounts with over three million listings, explains how to put Google's Merchant Center and AdWords to work for you to get the most from Google Shopping. She focuses on setting up and managing the product feeds, crafting good PLAs and targeting them to the appropriate audience, and evaluating and optimizing your Google Shopping campaigns, and concludes with some cool tips and tricks. She also touches on the Bing Ads PLA platform and third-party PLA tools. Whichever shopping engine you're using, this course will help you manage your bids and your budget, while hitting your campaign goals and revenue objectives.
Topics include:
• What is Google Shopping, and how does it work?
• Creating a product feed from scratch or with a web developer
• Creating a Google Shopping campaign in AdWords
• Bidding on product groups
• Expanding out your Google Shopping campaigns
• Bidding on mobile devices
• Using AdWords tools with PLAs
• Using third-party PLA tools
• Measuring results with Google Analytics

For Google Essential Training Project | Episode 5