Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC

Lynda.com – Google Website Optimizer Essential Training with David Booth

Uploaded in Jul 20, 2014 via Webcentara

English | MOV / AVC, ~754 kbps | 960×540 | 3 hrs 37 mins | AAC, 160 kbps | 702 Mb
Genre: e-Learning

In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google’s free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.Pay-Per-Click Fundamentals


Lynda.com - Pay-Per-Click Fundamentals with Elizabeth Marsten

2h 29m Beginner Apr 28, 2014 | Uploaded in Jul 20, 2014 via Webcentara

Learn how to develop, launch, measure, and optimize winning pay-per-click (PPC) marketing campaigns in this detailed course. Author and search engine marketing expert Elizabeth Marsten shows you the fundamentals of PPC advertising to help you drive targeted traffic to your website. The course begins with an overview of the PPC world, walks you through setting up Google AdWords and Bing accounts, shows how to set campaigns, explores how to craft compelling ad copy, and helps you measure and leverage results. You'll also learn how to use display and partner networks to increase your reach on other popular websites. Dive in and learn how to leverage this crucial, effective marketing channel.
Topics include:
• What is pay-per-click marking?
• Understanding the pros and cons of PPC
• Creating AdWords and Bing accounts
• Setting up campaigns
• Setting daily and monthly budgets
• Researching and selecting keywords
• Writing ad copy
• Understanding Quality Score
• Leveraging display, content, and partner networks
• Using offline desktop editors

For Google Essential Training Project | Episode 3