Lynda - Foundations of UX: Content Strategy

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Added on February 24, 2014 by in Other > Tutorials
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Lynda - Foundations of UX: Content Strategy (Size: 150.85 MB)
 1. Welcome.mp46.42 MB
 2. Using The Exercise Files.mp41.5 MB
 2. Evolution of content strategy.m4a5.07 MB
 4. Setting the right expectations.mp44.81 MB
 3. Exploring the future of content strategy.mp44.17 MB
 1. What is content strategy.mp43.76 MB
 3. Defining style.mp410.03 MB
 2. Shaping the tone.mp48.24 MB
 1. Understanding tone and voice.mp47.43 MB
 1. Content auditing.mp46.88 MB
 2. Categorizing.mp45.47 MB
 3. Identifying gaps.mp44.87 MB
 2. Developing personas.mp410.69 MB
 4. Working with influencers.mp46.19 MB
 1. Defining your audience.mp45.13 MB
 3. Understanding your stakeholders.mp44.58 MB
 3. Developing a content matrix.mp47.67 MB
 2. Working with wireframes.mp46.4 MB
 4. Using copy decks.mp45.84 MB
 1. Creating style guides.mp45.77 MB
 2. Managing content.mp45.85 MB
 1. Measuring results.mp45.83 MB
 3. Advocating for users.mp44.86 MB
 4. Sharing best practices.mp44.15 MB
 1. Next Steps.mp48.45 MB
 Ex_Files_Found_UX_CStrat_FREE.zip804.82 KB

Description

Content is key to delivering a successful user experience on websites, apps, and other digital properties. But what sets good content apart from the rest? This course takes you through the process of analyzing and reshaping your web contentΓÇönot only text but also video, imagery, social interactions, and the metadata that underlies it allΓÇöto improve your SEO while refining your brand's voice. Learn how to construct meaningful content and measure just how successful your site is after launch. Author Patrick Nichols also shows you how to develop personas to better understand your audience and evaluate the needs of important stakeholders and influencers.

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150.85 MB
seeders:10
leechers:1
Lynda - Foundations of UX: Content Strategy