Lynda.com - Foundations of UX - Content Strategy

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Added on February 2, 2014 by je3tr0ckin Other > Tutorials
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Lynda.com - Foundations of UX - Content Strategy (Size: 150.07 MB)

		2 - Evolution of content strategy.m4a	5.07 MB
		4 - Setting the right expectations.mp4	4.81 MB
		3 - Exploring the future of content strategy.mp4	4.17 MB
		1 - What is content strategy.mp4	3.76 MB
		3 - Defining style.mp4	10.03 MB
		2 - Shaping the tone.mp4	8.24 MB
		1 - Understanding tone and voice.mp4	7.43 MB
		1 - Content auditing.mp4	6.88 MB
		2 - Categorizing.mp4	5.47 MB
		3 - Identifying gaps.mp4	4.87 MB
		2 - Developing personas.mp4	10.69 MB
		4 - Working with influencers.mp4	6.19 MB
		1 - Defining your audience.mp4	5.13 MB
		3 - Understanding your stakeholders.mp4	4.58 MB
		3 - Developing a content matrix.mp4	7.67 MB
		2 - Working with wireframes.mp4	6.4 MB
		4 - Using copy decks.mp4	5.84 MB
		1 - Creating style guides.mp4	5.77 MB
		2 - Managing content.mp4	5.85 MB
		1 - Measuring results.mp4	5.83 MB
		3 - Advocating for users.mp4	4.86 MB
		4 - Sharing best practices.mp4	4.15 MB
		1 - Next steps.mp4	8.45 MB
		1 - Welcome.mp4	6.42 MB
		2 - Using the exercise files.mp4	1.5 MB

Description

Foundations of UX: Content Strategy

46m 23s Beginner May 31, 2013

Content is key to delivering a successful user experience on websites, apps, and other digital properties. But what sets good content apart from the rest? This course takes you through the process of analyzing and reshaping your web content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—to improve your SEO while refining your brand's voice. Learn how to construct meaningful content and measure just how successful your site is after launch. Author Patrick Nichols also shows you how to develop personas to better understand your audience and evaluate the needs of important stakeholders and influencers.

Topics include:

What is content strategy?
Shaping the tone
Auditing your current content
Identifying content gaps
Defining your audience
Developing personas
Working with wireframes
Measuring results

Lynda.com
http://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html

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150.07 MB

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Lynda.com - Foundations of UX - Content Strategy

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suminA

Did you just thank yourself for your upload? Either way, thank you! (And you're welcome, btw :P )