Essentials of Marketing Research (3rd Edition) 2013 by Hair, Wolfinbarger, Bush & Ortinau [Dr.Soc]seeders: 2
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Essentials of Marketing Research (3rd Edition) 2013 by Hair, Wolfinbarger, Bush & Ortinau [Dr.Soc] (Size: 8.38 MB)
Description Essentials of Marketing Research (3rd Edition) Author: Joseph F. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau Paperback: 432 pages Publisher: McGraw-Hill Education; 3 edition (2013) Language: English ISBN-10: 0078028817 ISBN-13: 978-0078028816 Format: PDF  Summary: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects. [Amazon] Seed, Share, Gain knowledge || Don't forget to give thumbs up Any problem with my uploads, or if they need re-seeding, please PM me. Thanks. Related Torrents
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