Digital Tutors - Understanding the Relationship Between Logo, Identity, and Brand

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Added on December 4, 2013 by Zilch01in Other > Tutorials
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Digital Tutors - Understanding the Relationship Between Logo, Identity, and Brand (Size: 386.87 MB)
 walmart_brand_guidelines.pdf10.22 MB
 adobe_brand_guidelines.pdf9.04 MB
 Arena.psd6.42 MB
 infuse_interiors.jpg3.28 MB
 975837.psd1.65 MB
 mantra_logo.ai1.11 MB
 mantra_logo_noType.ai1.09 MB
 mantra_logo_whiteType.ai1.08 MB
 mantra_logo_horizontal.ai1.08 MB
 mantra_logo_cmyk.ai1.08 MB
 03_begin.indd4.99 MB
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 08_begin.indd3.77 MB
 09_Begin.indd3.77 MB
 02_begin.indd3.48 MB
 07_begin.indd844 KB
 ~08_begin~qjq1d5.idlk0 bytes
 04_begin.psd1.64 MB
 background.jpg809 bytes
 06_begin.ai1.21 MB
 05_begin.ai1.09 MB
 07_begin.ai1.09 MB
 6. Mantra Selecting and apply colors and font.flv48.07 MB
 4. Mantra Sketch review.flv39.31 MB
 8. Style Guide Logo specifications.flv38.5 MB
 5. Mantra Building the logo.flv38.14 MB
 3. Mantra Exploring the problem, goals and creative brief.flv36.1 MB
 7. Introducing the style guide.flv32.54 MB
 2. Is it a logo, identity or brand.flv28.76 MB
 10. Style Guide Type specifications.flv24.1 MB
 9. Style Guide Color specifications.flv23.13 MB
 1. Introduction and Project Overview.flv8.83 MB
 Digital_Tutors_Understanding_the_Relationship_Between_Logo_Identity_and_Brand.jpg64.58 KB
 info.txt1.67 KB

Description

Digital Tutors - Understanding the Relationship Between Logo, Identity, and Brand

Instructor: Eddie Russell
Runtime: 1h 30m
Level: Intermediate
Video Format: FLV
Resolution: 1280x720
File Size: 386 MB

What you will learn
===================
Understanding the relationship between a logo, an identity and branding is critical for a graphic designer.

While these three are all related, they are in fact very different. In this course we will begin to explore this relationship by walking through the creative process for our client, mantra spa.

After taking a moment to learn the difference between a logo, an identity and a brand, we will learn about the creation of a creative brief for mantra spa. Next, we will continue through the creative process learning about concepts come up with during sketching and the building of the logo in Illustrator.

During the last few lessons of this course we will learn how the identity for mantra spa can be established by creating a style guide or graphics standards manual.

After completing this course, you will not only know the difference between logo design, identity design and branding but you will also have a solid understanding of the steps that should be taken by a designer to help a new client establish each.

Lessons:
===================
1. Introduction and project overview
2. Is it a logo, identity or brand?
3. Mantra: Exploring the problem, goals and creative brief
4. Mantra: Sketch review
5. Mantra: Building the logo
6. Mantra: Selecting and apply colors and font
7. Introducing the style guide
8. Style Guide: Logo specifications
9. Style Guide: Color specifications
10. Style Guide: Type specifications

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Digital Tutors - Understanding the Relationship Between Logo, Identity, and Brand