Digital Tutors - Understanding the Relationship Between Logo, Identity, and Brand - sum1_here

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Added on December 14, 2013 by sum1_herein Other > Tutorials
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Digital Tutors - Understanding the Relationship Between Logo, Identity, and Brand - sum1_here (Size: 400.76 MB)
 06. Mantra - Selecting and apply colors and font.flv55.28 MB
 04. Mantra - Sketch review.flv44.87 MB
 05. Mantra - Building the logo.flv43.62 MB
 08. Style Guide - Logo specifications.flv43.54 MB
 Project files.zip42.38 MB
 03. Mantra - Exploring the problem, goals and creative brief.flv40.94 MB
 07. Introducing the style guide.flv37.66 MB
 02. Is it a logo, identity or brand.flv31.25 MB
 10. Style Guide - Type specifications.flv26.27 MB
 09. Style Guide - Color specifications.flv26.12 MB
 01. Introduction and Project Overview.flv8.83 MB
 Downloaded From SilverTorrent.org.txt64 bytes

Description




1h 30m
Difficulty Level Intermediate
Project Files Included Learn more ยป
Software used
What you will learn
Understanding the relationship between a logo, an identity and branding is critical for a graphic designer.

While these three are all related, they are in fact very different. In this course we will begin to explore this relationship by walking through the creative process for our client, mantra spa.

After taking a moment to learn the difference between a logo, an identity and a brand, we will learn about the creation of a creative brief for mantra spa. Next, we will continue through the creative process learning about concepts come up with during sketching and the building of the logo in Illustrator.

During the last few lessons of this course we will learn how the identity for mantra spa can be established by creating a style guide or graphics standards manual.

After completing this course, you will not only know the difference between logo design, identity design and branding but you will also have a solid understanding of the steps that should be taken by a designer to help a new client establish each.

Tutor
Eddie Russell

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400.76 MB
seeders:8
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Digital Tutors - Understanding the Relationship Between Logo, Identity, and Brand - sum1_here

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thanks
thanks so much for this! :D
tooooooooo gooooooooooddd thankzzzzz............
Thank you.