WILEY DESIGN LIKE APPLE SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS SERVICES AND EXPERIENCES 2012 RETAIL EPUB EBOOK-kE

TITLE: DESIGN LIKE APPLE: SEVEN PRINCIPLES FOR CREATING

INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES

PUBLISHER: WILEY LANGUAGE: ENGLISH

LINK: http://is.gd/WmyjAL RELEASE TYPE: RETAIL

FORMAT: EPUB RELEASE DATE: 2015.01.02

ISBN: 9781118290316 STORE DATE: 2012

SAVED.MONEY: 24 EURO DISKCOUNT: 02 x 05MB

AUTHOR: JOHN EDSON



BOOK



Implement the same principles that shaped Apple's approach to

design



Apple sees design as a tool for creating beautiful experiences

that convey a point of view down to the smallest detail--ifrom

the tactile feedback of keyboard to the out-of-the-box experience

of an iPhone package. And all of these capabilities are founded

in a deep and rich embrace of what it means to be a

designer



Design Like Apple uncovers the lessons from Apple's unique

approach to product creation, manufacturing, delivery, and

customer experience



* Offers behind-the-scenes stories from current and recent Apple

insiders

* Draws on case studies from other companies that have mastered

the creative application of design to create outrageous business

results

* Delivers how-to lessons across design, marketing, and business

strategy



Bridging creativity and commerce, this book will show you to how

to truly Design Like Apple