Wild Company: The Untold Story of Banana Republic By Mel Ziegler and Patricia Ziegler EPUB ~KnightinKat

Wild Company: The Untold Story of Banana Republic By Mel Ziegler and Patricia Ziegler EPUB,MOBI,AZW3 ~KnightinKat

Language: English | Format: EPUB,MOBI,AZW3
EPUB ~KnightinKat
Genre: Non Fiction, Business
ISBN: 9781451683486
About:



With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs," they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalogue of all time."
______________________________________________________________________________________________________________________________
for any queries and reseeds if the file is not downloading pm/request reseed.If you do like my uploads do support me by commenting and rating the torrent .also please help me keep the torrent alive by sharing and seeding.. !
Cheers
~KnightinKat