Understanding Business Research (2012) - Bart Weathington [Dr.Soc]seeders: 2
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Understanding Business Research (2012) - Bart Weathington [Dr.Soc] (Size: 3.75 MB)
Description Understanding Business Research Author: Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger Hardcover: 506 pages Publisher: Wiley; 1 edition (August 28, 2012) Language: English ISBN-10: 1118134265 ISBN-13: 978-1118134269 Format: PDF  Summary: Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: Correlational Research Single Variable Between-Subjects Research Correlated Groups Designs Qualitative and Mixed-Method Research Between-Subjects Designs Between-Subjects Factorial Designs Research with Categorical Data Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work. [Amazon] Seed, Share, Gain knowledge || Don't forget to give thumbs up Any problem with my uploads, or if they need re-seeding, please PM me. Thanks. Sharing Widget |