Understanding Business 10th c.2012 William Nickels et al (High Quality Scan)

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Understanding Business 10th c.2012 William Nickels et al (High Quality Scan) (Size: 568.78 MB)
 Understanding Business 10e c.2012 - Nickels et al HQ.pdf568.78 MB

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Understanding Business, 10th Edition (c.2013) by William G. Nickels, James M. McHugh, Susan M. McHugh

More info: http://highered.mheducation.com/sites/007352459x
(ISBN-10: 007352459X)

(Torrent Hash: B221A3CF13BF247E8251A2F7E671F5D1F12D0567)

BRIEF CONTENTS:
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Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2 Understanding Economics and How It Affects Business
Chapter 3 Doing Business in Global Markets
Chapter 4 Demanding Ethical and Socially Responsible Behavior
Part 2: Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business
Part 3: Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Structuring Organizations for Today's Challenges
Chapter 9 Production and Operations Management
Chapter 10 Motivating Employees
Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Union and Employee–Management Issues
Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions
Part 6: Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve
Bonus Chapters
Bonus Chapter A Working within the Legal Environment
Bonus Chapter B Using Technology to Manage Information
Bonus Chapter C Managing Risk
Bonus Chapter D Managing Personal Finances

File info: high quality scanned PDF, bookmarked (only chapters).

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Understanding Business 10th c.2012 William Nickels et al (High Quality Scan)