The Startup Owner's Manual: The Step-By-Step Guide

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company By Steve Blank, Bob Dorf
2012 | 608 Pages | ISBN: 0984999302 | EPUB



Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:

Use the Customer Development method to bring your business idea to life
Conduct your search for a scalable, profitable business model
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Find Product-Market fit
Get, Keep and Grow customers
Fuel growth with metrics that matter
Avoid the 9 deadly sins startups commit most often