The Socially Savvy Advisor + Website Compliant Social Media for the Financial Industry Pdf (z3nixzed)

The Socially Savvy Advisor + Website Compliant Social Media for the Financial Industry


English | 2014 | ISBN: 1118959078 | 368 pages | PDF | 7,93 MB



Description


The social media marketing bible for the financial industry

The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the
complete guide to creating an effective social media strategy without breaking the big
rules.

Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity
International's former general counsel, and Amy McIlwain, president of Financial Social
Media, this book merges marketing basics with FINRA and SEC guidelines to help readers
create an effective social media campaign specifically for the finance and investing
world.

Contributions from industry leaders at Charles Schwab, Citibank, and others provide
inside perspective and experience so readers can tap into a new audience.


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