The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy (2015) by David Forbes [Dr.Soc]

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Added on January 24, 2016 by Dr.Socin Books > Academic
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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy (2015) by David Forbes [Dr.Soc] (Size: 3.03 MB)
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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

Author: David Forbes
Hardcover: 272 pages
Publisher: Palgrave Macmillan; 2015 edition (June 15, 2015)
Language: English
ISBN-10: 1137502037
ISBN-13: 978-1137502032
Format: PDF


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Summary:

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy (2015) by David Forbes [Dr.Soc]