The Rhetoric of Soft Power - Craig Hayden [Epub & Mobi] [StormRG]

The Rhetoric of Soft Power (Lexington Studies in Political Communication)
Author: Craig Hayden
Published: 2011
Publisher: Lexington Books
ISBN: 9780739142585
Format: Retail Epub and Mobi
Reader Required:
Epub- Adobe Digital Editions, Calibre, MoonReader for Android
Mobi- Kindle app, Calibre, MoonReader for Android

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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye’s notion of “soft power” has translated into context-specific strategies of international influence. The book examines four cases – Japan, Venezuela, China, and the United States – to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.