The New Strategic Brand Management (4 Edn.)- Jean Noel Kapferer [PDF] [Qwerty80]

Perhaps the best branding guy in business after David Aaker





Publication Date: 2008 | PDF




Adopted by the world leading business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, marketing and brand directors and postgraduate students. Over the years it established its reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Thoroughly updated, transformed and enriched, it is essential for understanding today s brands and managing them efficiently in today s markets.






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