The Men Who Made Us Fat S01E02 HDTV X264-FTP

XxXx BIG A LITTLE A xXxX
Presents
The.Men.Who.Made.Us.Fat.S01E01.HDTV.X264-FTP




Around the world, obesity levels are rising. More people are now overweight than
undernourished; two thirds of British adults are overweight and one in four of us
is classified as obese. In the first of this three-part series, Jacques Peretti
traces those responsible for revolutionising our eating habits, to find out how
decisions made in America 40 years ago influence the way we eat now.





The Men Who Made Us Fat S01E02
Air-date: Wednesday June 21th, 2012

Jacques Peretti investigates how the concept of 'supersizing' changed our eating
habits forever. How did we - once a nation of moderate eaters - start to want more?

Speaking to Mike Donahue, former McDonalds Vice President, Peretti explores the
history behind the idea of supersizing. 40 years ago, McDonalds hired David Wallerstein,
a former cinema manager who had introduced the idea of selling larger popcorn servings
in his Chicago cinema. Wallerstein realised that people would eat more but they didnt
like the idea of appearing gluttonous by going back for seconds. By increasing the
portion sizes and the cost, he could sell more food. In 1972, he introduced the idea to
McDonalds and their first large fries went on sale.

By the 1980s, we were eating more - and eating more often. Perretti speaks with industry
professionals to examine the story behind the introduction of value meals, king-size
snacks and multi-buy promotions. How did the advertising industry encourage us to eat
more often?

The programme also explores the developments in dietary advice - by 2003, the Chief Medical
Officer was warning of an 'obesity time bomb.' Peretti speaks to obesity expert Professor
Philip James, who made recommendations in his 1996 report that the food industry should cease
targeting children in their advertisements. He also speaks with Professor Terry Wilkin, who
led a pioneering study into childhood weight gain; and former Labour MP David Hinchliffe,
who chaired the 2003 Parliamentary Select Committee on Health.





Format : MPEG-4
File size : 395 MB
Duration : 58mn 50s
Overall bit rate : 928 Kbps

Video
Format : AVC
Width : 720 pixels
Height : 404 pixels
Display aspect ratio : 16:9
Frame rate mode : Constant
Frame rate : 25.000 fps

Audio
Format : AAC
Codec ID/Hint : 40
Bit rate mode : Variable
Bit rate : 121 Kbps
Channel(s) : 2 channels
Channel positions : Front: L R
Sampling rate : 48.0 KHz
Compression mode : Lossy






Post Information

Posted by..........: XxXx BIG A LITTLE A xXxX
Date of post.......: 21.06.2012