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Description The Hardware Startup - Building Your Product, Business, and Brand by Renee DiResta and Brady Forrest O'Reilly Media | June 2015 | ISBN: 1449371035 | 326 Pages | ePUB/true PDF | 9.3 mb http://www.amazon.com/Hardware-Startup-Building-Product-Business/dp/1449371035 Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. - Validate your idea by learning the needs of potential users - Develop branding, marketing, and sales strategies early on - Form relationships with the right investment partners - Prototype early and often to ensure you're on the right path - Understand processes and pitfalls of manufacturing at scale - Jumpstart your business with the help of an accelerator - Learn strategies for pricing, marketing, and distribution - Be aware of the legal issues your new company may face About the Authors Renee DiResta is Vice President of Business Development at Haven, a marketplace for ocean freight shipping, and a cofounder of the IoT Syndicate on AngelList. She was previously a Principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. Brady Forrest (@brady) runs Highway1, PCH's accelerator. You can see his day-to-day work with hardware startups on Syfy's Bazillion Dollar Club (to be released Fall 2015). He cofounded and shepherds Ignite, a global talk series, and is part of the team currently organizing Ignite SF. Ryan Vinyard is the Engineering Lead at Highway1, a hardware-focused startup accelerator located in San Francisco under parent company PCH International. He is a mechanical engineer who came to PCH through its consulting arm Lime Lab, where he developed consumer products for Fortune 500 brands. CONTENTS Preface. . . ix 1. The Hardware Startup Landscape. . . 1 2. Idea Validation and Community Engagement. . . 17 3. Knowing Your Market. . . 35 4. Branding. . . 53 5. Prototyping. . . 79 6. Manufacturing. . . 113 7. Acceleration. . . 139 8. Crowdfunding. . . 155 9. Fundraising. . . 189 10. Going to Market. . . 213 11. Legal. . . 267 Epilogue: The Third Industrial Revolution. . . 289 Index. . . 291 Sharing Widget |