The fall of the dream machine - Dean Kootz

When all the world's a stage, director Cockley will run it. If there was a single phrase that captured the public's attention more than any other in 1967, it was this one: "The Medium is the Message." Marshall McLuhan not only made a fortune with it, but established himself as a prophet and philosopher. When McLuhan says the printed word is doomed in our age of electronic communication, everyone listens. Somehow, no one seems to notice that McLuhan's own predictions are presented via the printed word and - by his own theories - are doomed from the start.