The Encyclopaedic Dictionary of Marketing (2006).pdf

The Encyclopaedic Dictionary of Marketing (published in 2006)
PDF | English | 597 pages | 1.93 Mb

This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behavior, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.