The Apprentice UK S04E09 WS PDTV XviD-SPAREL

The Apprentice

Wednesday 21 May

9:00pm - 10:00pm

BBC 1



Video: 640 x 352 @ 25fps

Audio: VBR MP3 Avg 128

Source: PDTV

Format: XviD



9/12

This week it's the always comical advertising task, where the remaining candidates find out that even if TV ads

seem childishly simple, creating them from scratch is not quite the doddle they imagined. It's a task calculated to

inflate the candidates' egos as they play at being directors (the boys generally love this bit, swanning around the

studio barking "Action!" like little Cecil B DeMilles), before puncturing their dreams as they see their finished

results and look with horror on the amateur-hour cobblers they've created. And to help the comedy along, Sir

Alan has chosen a nicely unglamorous brief: create a campaign for an exciting new brand . . . of tissues.