Strategy for Change Management.pdf (Lazy_khan)

Strategy for Change Management Second Edition April 2013 by John Crawford

Do we often ask ourselves why the change organisation does not deliver as it should?
Probably the reason is that it evolved organically and was never designed to cope with the volume and
complexity of the business strategy and pressures it would create.
Unfortunately some senior management think that a strategy is setting a mission statement or writing a
set of goals. This could not be further from the truth - that is step 1.
A successful strategy is how the business plans to achieve the mission and goals. It is called an action plan
and needs to be managed with the same disciplines as any project. This paper focuses on the "strategy for
running a change management organisation" as a multidisciplinary practice.
It will hold the readers hand and tackle the subject of creating a strategy specifically for a change
management organisation, so that it is structured and equipped to delivery change in a professional,
effective, measurable and cost efficient manner.
The ultimate objective is to create a fit for purpose change organisation.
Readers of this paper and subsequent papers would typically be COOs, Change Directors, IT Directors and
senior management involved in change management.