Strategic Management Theory and Practice 4th Edition John A. Parnell 1452234981 (Shailab)

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Strategic Management: Theory and Practice 4th Edition
by John A. Parnell (Author)

Product Details:-
Paperback: 664 pages
Publisher: SAGE Publications, Inc; 4 edition (January 15, 2013)
Language: English
ISBN-10: 1452234981
ISBN-13: 978-1452234984


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In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.


CONTENTS-:
1. Fundamentals of Strategic Management
2. Industry Competition
3. The External Environment: Political-Legal and Economic Forces
4. The External Environment: Social and Technological Forces
5. The Organization: Ethics and Corporate Social Responsibility
6. Corporate-Level Strategies
7. Business Unit Strategies
8. Functional Strategies
9. Strategy Formulation
10. Strategy Execution: Structure
11. Strategy Execution: Strategic Change, Culture, and Leadership
12. Strategic Control and Crisis Management



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Strategic Management Theory and Practice 4th Edition John A. Parnell 1452234981 (Shailab)