Strategic Management-Concept & Cases (Fred R. David, 13th ED)-sAyYiEd

Publisher: Prentice Hall; 13 edition (February 5, 2010)
Language: English
ISBN-10: 0136120997
ISBN-13: 978-0136120995

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.