Strategic Management by Richard Lynch (7th Edition) 2015 [Dr.Soc]

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Strategic Management by Richard Lynch (7th Ed.) 2015

Author: Richard Lynch
Paperback: 800 pages
Publisher: Pearson Education; 7th Revised edition (January 21, 2015)
Language: English
ISBN-10: 1292064668
ISBN-13: 978-1292064666
Format: PDF

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Summary:
Strategic Management is one of the world's leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths ...* Over 70 short case studies to provide easily accessible illustrations of strategy in practice * Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline * Emphasis on practice throughout with features to help you turn theory into practice * Major international strategy cases from Europe, Africa, Asia and the Americas * Clear exploration of the key concepts * Comprehensive, logical structure to guide you through this complex subject. [Amazon]

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Strategic Management by Richard Lynch (7th Edition) 2015 [Dr.Soc]