Strategic International Management: Text and Cases (3rd Edition) 2015 - Dirk Morschett [Dr.Soc]seeders: 1
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Strategic International Management: Text and Cases (3rd Edition) 2015 - Dirk Morschett [Dr.Soc] (Size: 4.04 MB)
Description Strategic International Management: Text and Cases (3rd Edition) Author: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes Hardcover: 561 pages Publisher: Springer Gabler; 3rd ed. 2015 edition (April 11, 2015) Language: English ISBN-10: 3658078839 ISBN-13: 978-3658078836 Format: PDF  Summary: A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. [Amazon] Seed, Share, Gain knowledge || Don't forget to give thumbs up Any problem with my uploads, or if they need re-seeding, please PM me. Thanks. Sharing Widget |