Statistical Methods in Customer Relationship Management (2012) by Kumar & Petersen [Dr.Soc]seeders: 33
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Statistical Methods in Customer Relationship Management (2012) by Kumar & Petersen [Dr.Soc] (Size: 1.85 MB)
Description Statistical Methods in Customer Relationship Management Author: V. Kumar, J. Andrew Petersen Hardcover: 286 pages Publisher: Wiley; 1 edition (September 24, 2012) Language: English ISBN-10: 1119993202 ISBN-13: 978-1119993209 Format: PDF  Summary: Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. [Amazon] Seed, Share, Gain knowledge || Don't forget to give thumbs up For any problem with my uploads or trouble with downloading, please PM me. Thanks. Sharing Widget |