SPRINGER SOULFUL CORPORATIONS 2014 RETAIL EBOOK-kE

TITLE: SOULFUL CORPORATIONS: A VALUES-BASED PERSPECTIVE ON
CORPORATE SOCIAL RESPONSIBILITY
PUBLISHER: SPRINGER LANGUAGE: ENGLISH
LINK: http://is.gd/805T7R RELEASE TYPE: RETAIL
FORMAT: PDF RELEASE DATE: 2015.01.28
ISBN: 9788132212751 STORE DATE: 2014
SAVED.MONEY: 68 EURO DISKCOUNT: 02 x 05MB
AUTHOR: SHAH, SHASHANK, RAMAMOORTHY, V.E

BOOK

In the light of multiple corporate debacles, financial crises and
environmental disasters across the globe, the need for corporate
goals to transition from simply maximising shareholder wealth to
optimising stakeholder welfare is being echoed in various
quarters. This book makes a distinct contribution by looking at
Corporate Social Responsibility (CSR) from a values-based
perspective with a focus on providinga balance between corporate
success and social well-being. The book emphasizes that
corporations need to redefine their purposes to co-create
long-term, sustainable and win-win solutions for multiple
stakeholders through mutually-fulfilling and value-adding
collaborative efforts. Through the ideal of 'A Soulful
Corporation', the book proposes a new story where corporations
as associations of individuals, can identify their 'collective
spirits' in terms of environmentally-aware, socially-inclusive
and financially-rewarding missions

Some of its unique features include:

A detailed study of the evolution of CSR from the ancient to
contemporary times

Insights gained through empirical research and personal
interviews with over 100 industry captains, CEOs, MDs and heads
of the CSR function across companies and industries

Case studies on CSR practices and processes in leading Indian
companies including the Tata Group, TVS Motor, HUL, Wipro, L&T
Bharat Petroleum, HDFC Bank, Birla Group, Reliance Industries and
others

Cases on unique social welfare projects in the areas of
education, healthcare and drinking water supply

A 'Society and Local Community Welfare Framework'and a '12-point
Agenda for Affirmative Action' thatpropose policy recommendations
and provide corporations with a roadmap for their CSR journey in
the light of the mandatory CSR spending introduced by the
Government of India

Relevant to multiple stakeholders: students, academics, CSR
researchers, policy-makers, industry captains, business managers
and entrepreneurs