SPRINGER INNOVATION BY DESIGN 2013 RETAIL EBOOK-kE

TITLE: INNOVATION BY DESIGN: LESSONS FROM POST BOX DESIGN &
DEVELOPMENT
PUBLISHER: SPRINGER LANGUAGE: ENGLISH
LINK: http://is.gd/TJJLjR RELEASE TYPE: RETAIL
FORMAT: PDF RELEASE DATE: 2015.01.28
ISBN: 9788132209010 STORE DATE: 2013
SAVED.MONEY: 52 EURO DISKCOUNT: 02 x 05MB
AUTHOR: B K, CHAKRAVARTHY, KRISHNAMOORTHI, JANAKI

BOOK

The book provides an in-depth knowledge on how a product is
designed and developed by Product Designers. This has been
achieved through a case study of one product - the Post Box. This
product was chosen for the study primarily due to its simple and
non-technical nature as that would make it easy for the readers
to comprehend the design process. At the same time the Post Box
posed all the challenges a designer would face while creating a
new product

Through a step by step process the book gradually takes the
reader through the design and development journey - right from
understanding the product, identifying the user need through
market research, comprehending client's brief, generating product
ideas and concepts to development of prototype, manufacturing and
final performance of the product. The book illustrates the stages
in the design process that lead to innovation which is applicable
to all types of products

To make the book more stimulating, interesting facts, figures and
pictures on related issues like origin and evolution of Post
Boxes in India and abroad are included. They are presented
separately in boxes and columns without interrupting the flow of
the core subject matter. The narrative and the language is simple
and lucid and possibly balanced with a vivid formatting and
layout that is easy on the eye

Dr. B. K. Chakravarthy is a Professor in Product Innovation at
the Industrial Design Centre (IDC), IIT Bombay. He has
facilitated innovation initiatives in diverse contexts across
several reputed organisations and has brought in the industry
perspective to classrooms. To promote innovation in a sustained
manner in both the academic and industry circles he established
the Shenoy Innovation Studio at IDC with a mandate to humanise
technology

Ms. Janaki Krishnamoorthi is a Freelance Journalist based in
Mumbai. She has been writing for over three decades on various
topics including product design in several leading newspapers and
magazines like the Times of India, Indian Express, Construction
World and Infrastructure Today