| Big Data and Analytics | | | | Strategic and Organizational Impacts | | | | | | DATE: 2015-04-04 SIZE: 3,38MB DISKS: 01_______4,77MB PAGES: | | | | PUBLISHER: Springer GENRE: Computer Science | | | | AUTHOR: Morabito, Vincenzo | | | | FORMAT: PDF PROTECTION: none EDITION: | | | | URL: www.springer.com/us/book/9783319106649#otherversion=9783319106656 | | | | LANGUAGE: English ISBN: 978-3-319-10665-6 | : : : This book presents and discusses the main strategic and organizationalcan : : use the book as a toolbox to improve understanding and exploit business : : opportunities related to Big Data and analytics. challenges posed by Big : : Data and analytics in a manner relevant to both practitioners and scholars.: : The first part of the book analyzes strategic issues relating to the : : growing relevance of Big Data and analytics for competitive advantage, : : which is also attributable to empowerment of activities such as consumer : : profiling, market segmentation, and development of new products or : : services. Detailed consideration is also given to the strategic impact of : : Big Data and analytics on innovation in domains such as government and : : education and to Big Data-driven business models. The second part of the : : book addresses the impact of Big Data and analytics on management and : : organizations, focusing on challenges for governance, evaluation, and : : change management, while the concluding part reviews real examples of Big : : Data and analytics innovation at the global level. The text is supported by: : informative illustrations and case studies, so that practitioners can use : : the book as a toolbox to improve understanding and exploit business : : opportunities related to Big Data and analytics.