Speak Like a CEO by Suzanne Bates (2005)

Speak Like a CEO: Secrets for Commanding Attention and Getting Results
by Suzanne Bates



An award-winning news anchor presents methods for better communication in any business environment

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

Reveals the secrets for communicating in any situation
Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
Outlines self-improvement plans that can easily be customized to your needs
Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity

Contents
A Survival Guide for the Events Where You Must Speak and Be Great 89

Become a Great Speaker by Making a Plan and Working It 173

Checklists 191

Frequently Asked Questions 195

Resources and Recommended Reading 199

Communication and Leadership 203

The Gettysburg Address Abraham Lincoln 211

Index 213


Bibliographic information
for Speak Like a CEO: Secrets for Commanding Attention and Getting Results
Title Speak Like a CEO: Secrets for Commanding Attention and Getting Results: Secrets for Communicating Attention and Getting Results
Author Suzanne Bates
Publisher McGraw Hill Professional, 2005
ISBN 0071466177, 9780071466172
Length 240 pages

About the author (2005)

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner.