SEO Like I'm 5 - The Ultimate Beginner's Guide to Search Engine Optimization - Matthew Capala - [N27]

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SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization by Matthew Capala

English | EPUB | 240 Pages | ISBN-10: 1500865206 | ISBN-13: 978-1500865207
image
25 August 2014 | Computers & Technology, Internet & Social Media, Blogging & Blogs, Online Searching, Search Engine Optimization, Web Development & Design

CONTENTS
Preface
About the Author
Foreword
Introduction
Marketing Like It’s 2016

THE WILD WEST OF SEO
The Good, the Bad, and the Ugly
The Evolution of Google’s Secret Sauce
2016: Machine Learning Trying to be Human

BEFORE YOU BEGIN
Website Fundamentals
Website Conversions and Usability
SEO Templates

Part 1: CONTENT
The Magic of Content Marketing
Winning Content Marketing Tools and Strategies
Creating a Killer Content Strategy
Blogging Like a Pro
Writing Magnetic Headlines
Attracting Global Traffic with your Content

Part 2: CODE
Seeing the Web Through the Eyes of Google
Mining Golden Nugget Keywords
Keyword Funnel and Mapping
Optimizing Your Site
Becoming Fast Like a Cheetah
Technical Audit for Non-Techies
Feeding the Hummingbird

Part 3: CREDIBILITY
Long Live Link Juice
Measuring Your Credibility
Link Building Game Plan
Earning High-Quality Backlinks
Guest Blogging Done Right
Link Building Tools & Tricks

Part 4: CONNECTIONS
Google Plus is Changin’
Winning on Social Media
Building Your Tribe
Social Media Hacks from the Trenches

Part 5: CASH
5 Website Monetization Models
Making Money With Your Blog
Subscriber and Lead Growth Tools
Content Monetization Engines

Bonus: C
SEO Commando

Excerpt:

To understand where SEO is going, you need to know where it’s already been.

Early SEOs—like the early pioneers who settled the American West—were often rough types who used crude methods. They broke directories, stuffed content with keywords, spammed the comment areas on blogs, and bought and traded links to trick Google’s algorithm into thinking their mediocre content was important.

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SEO Like I'm 5 - The Ultimate Beginner's Guide to Search Engine Optimization - Matthew Capala - [N27]