SEO for Ecommerce - Lynda Tutorials - [GameSlim]

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SEO for Ecommerce - Lynda Tutorials - [GameSlim] (Size: 209.11 MB)
 SEO for Commerce 01 Welcome.mp43.24 MB
 SEO for Commerce 02 What to Know.mp42.73 MB
 SEO for Commerce 03 What is SEO.mp43.22 MB
 SEO for Commerce 04 On versus Off.mp43.13 MB
 SEO for Commerce 05 Usability.mp44.93 MB
 SEO for Commerce 06 Buying Process.mp43.62 MB
 SEO for Commerce 07 Expectations.mp43.34 MB
 SEO for Commerce 08 Who Customer.mp43.46 MB
 SEO for Commerce 09 Personas.mp43.56 MB
 SEO for Commerce 10 Keyword Types.mp43.08 MB
 SEO for Commerce 11 Keyword Research.mp46.59 MB
 SEO for Commerce 12 Competitors.mp45.57 MB
 SEO for Commerce 13 Titles Descriptions.mp48.48 MB
 SEO for Commerce 14 Page Structure.mp46.88 MB
 SEO for Commerce 15 Internal Links.mp46.75 MB
 SEO for Commerce 16 Inbound Links.mp47.45 MB
 SEO for Commerce 17 URLs.mp46 MB
 SEO for Commerce 18 Duplicate Content.mp45.64 MB
 SEO for Commerce 19 Missing Pages.mp46.57 MB
 SEO for Commerce 20 Keyword Stuffing.mp49.37 MB
 SEO for Commerce 21 Rich Media.mp48.98 MB
 SEO for Commerce 22 Load Speed.mp49.02 MB
 SEO for Commerce 23 Goal Tracking.mp46.93 MB
 SEO for Commerce 24 Domain Names.mp45.51 MB
 SEO for Commerce 25 Home Pages.mp45.87 MB
 SEO for Commerce 26 Product Pages.mp46.04 MB
 SEO for Commerce 27 Blogging.mp44.52 MB
 SEO for Commerce 28 Reviews.mp45.84 MB
 SEO for Commerce 29 Mobile SEO.mp45.36 MB
 SEO for Commerce 30 Optimizely.mp410.12 MB
 435792_386884_00_01_WX30_Welcome.txt2.31 KB
 435793_386884_00_02_XR15_WhatKnow.txt3.1 KB
 435795_386884_01_01_XR15_WhatisSEO.txt3.93 KB
 435796_386884_01_02_XR15_OnvsOff.txt3.5 KB
 435797_386884_01_03_XR15_Usability.txt5.71 KB
 435798_386884_01_04_XR15_BuyingProcess.txt4.4 KB
 435799_386884_01_05_XR15_Expectations.txt3.77 KB
 435801_386884_02_01_XR15_WhoCustomer.txt3.58 KB
 435802_386884_02_02_XR15_Personas.txt3.99 KB
 435803_386884_02_03_XR15_KeywordTypes.txt3.36 KB

Description

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SEO for Ecommerce
2h 2m Beginner Sep 23, 2015

SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance.
Topics include:
How SEO affects the buying process
Researching customers, keywords, and competitors
Using simple and long tail keywords
Eliminating duplicate site content
Using rich media
Designing landing pages to drive engagement
Blogging for SEO
A/B testing with Optimizely
Measuring traffic with Google Analytics
Subject:
Marketing
Software:
WordPress Google Analytics Shopify
Author:
Steve Harris

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SEO for Ecommerce - Lynda Tutorials - [GameSlim]