Seo Fitness Workbook 2016 - The Seven Steps to Search Engine Optimization Success on Google - Jason McDonald - [N27]

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Seo Fitness Workbook 2016: The Seven Steps to Search Engine Optimization Success on Google by Jason McDonald

English | EPUB | 158 Pages | ISBN-10: 1518748880 | ISBN-13: 978-1518748882
image
25 November 2015 | Computing, Internet & Digital Media

CONTENTS
0.1 Introduction
1.1 Attitude
1.2 Goals
1.3 Basics
2.1 Keywords
2.2 Keyword Worksheet
3.1 Page Tags
3.2 Website Structure
3.3 SEO Audit
4.1 Content SEO
4.2 Press Release SEO
4.3 Blogging
5.1 Link Building
5.2 Social Media SEO
5.3 Local SEO
6.1 Metrics
7.1 Learning

Excerpt:
Most books on SEO start with the technical details. What’s a TITLE tag? How do you understand your Google PageRank? Which factors in the Google algorithm have changed recently? We’ll get to all that, but I want to start this book with a pep talk about attitude.
Attitude, they say, is everything.
And nowhere is that more true than in SEO. This is an industry full of information overload, pretty rude intimidators of a technical geeky type, and an 800 lb Gorilla (Google), that would really rather you just spend money on AdWords advertising than understand how you can get to the top of Google without paying it a penny.
To succeed, you’ll need a positive, “can do” attitude.
Let’s get started!

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Seo Fitness Workbook 2016 - The Seven Steps to Search Engine Optimization Success on Google - Jason McDonald - [N27]