Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation - {BBK75}

"A go-to book for any start-up food company." - O, The Oprah Magazine. "How many of us have toyed with the idea of selling our favorite family recipes? Hall, a food industry consultant, has created a thorough guide to food marketing that is sure to help food entrepreneurs at all levels, from the rank beginner to the most experienced. Strongly recommended." - Library Journal "An exceptional title that tells exactly how aspiring cooks can turn an original product into a money-maker." - James A. Cox, Editor-in-Chief, The Midwest Book Review Artisanal - Organic - Fair Trade - Natural - Handmade Consumers are clamoring for quality and taste, and there is a growing trend toward organic and international foods. The opportunities to sell and market specialty foods are greater than ever - The specialty foods industry has been growing at an annual rate of 12%. Almost 75% of The nation's consumers now buy these upscale foods. In Sell Your Specialty Food, Stephen F. Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to: • Identify a winning product and its most appropriate markets • Get your product ready to market • Advertise, promote, and sell your product • Create your own success niche Also included is up-to-date information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources. Sell Your Specialty Food reveals the latest trends in the field, including organics and the green market industry, and so much more to guide your business to success.


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