Patrick Forsyth - Marketing Stripped Bare: An Insider's Guide to the Secret Rules [eBook (HTML Help

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Marketing Stripped Bare: An Insider's Guide to the Secret Rules


Kogan Page Ltd | 2003/06 | ISBN: 0749439971 | 156 pages | PDF | 1 mb

If we accept that every organization has customers or clients -- a public to serve -- then there has to be marketing.

Without marketing your public won’t be aware of your service or products and you won’t have a market.

Without a market you won’t have a business.

For those of us who aren’t privy to the intriguing and baffling world of marketing, Patrick Forsyth exposes its

inner workings in this enlightening and entertaining guide.

"Marketing Stripped Bare" is unlike other books that promise to explain the marketing process. You

won’t find dry theoretical models here. Nor will you be bamboozled with trendy business-speak. And it will put any

misconceptions firmly to rights. You’ll realize that marketing isn’t the sole preserve of the creative,

lateral-thinking mavericks, nor of the number-crunching IT brigade.

Table of Contents

Marketing Stripped Bare—An Insider's Guide to the Secret Rules





Foreword





Preface





Chapter 1 - Marketing in Context

Chapter 2 - The Marketing Plan





Chapter 3 - The Promotion Mix





Chapter 4 - Selling and Sales Management





Chapter 5 - Distribution





Chapter 6 - ‘Electronic’ Marketing





Chapter 7 - The Future





Chapter 8 - Will You Make a Successful Marketer?





Glossary





Appendix - How High Can You Go?





List of Sidebars




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