Online Marketing Basics - Lynda Tutorials - [GameSlim]

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Online Marketing Basics - Lynda Tutorials - [GameSlim] (Size: 971.4 MB)
 Online Marketing Basics.txt1.09 KB
 Online Marketing Tutorial for Beginners #01 Introduction.mp413.63 MB
 Online Marketing Tutorial for Beginners #02 Who this is For.mp47.39 MB
 Online Marketing Tutorial for Beginners #03 Exercises.mp46.83 MB
 Online Marketing Tutorial for Beginners #04 Defined.mp421.59 MB
 Online Marketing Tutorial for Beginners #05 How it Works.mp48.34 MB
 Online Marketing Tutorial for Beginners #06 Distinctions.mp410.27 MB
 Online Marketing Tutorial for Beginners #07 Components.mp413.08 MB
 Online Marketing Tutorial for Beginners #08 Success Steps.mp432.17 MB
 Online Marketing Tutorial for Beginners #09 Targetmarket.mp410.21 MB
 Online Marketing Tutorial for Beginners #10 Measurement.mp416.76 MB
 Online Marketing Tutorial for Beginners #11 Sitemap.mp416.41 MB
 Online Marketing Tutorial for Beginners #12 Components.mp47.45 MB
 Online Marketing Tutorial for Beginners #13 Wire Framing.mp413.68 MB
 Online Marketing Tutorial for Beginners #14 Successful Site.mp420.75 MB
 Online Marketing Tutorial for Beginners #15 Homepage Best.mp411.48 MB
 Online Marketing Tutorial for Beginners #16 Privacy Policy.mp44 MB
 Online Marketing Tutorial for Beginners #17 DIY.mp421.9 MB
 Online Marketing Tutorial for Beginners #18 Platforms.mp414.05 MB
 Online Marketing Tutorial for Beginners #19 Domain Names.mp427.47 MB
 Online Marketing Tutorial for Beginners #20 Hosting.mp411.11 MB
 Online Marketing Tutorial for Beginners #21 Maintenance.mp414.1 MB
 Online Marketing Tutorial for Beginners #22 Mobile.mp45.04 MB
 Online Marketing Tutorial for Beginners #23 Authority.mp410.96 MB
 Online Marketing Tutorial for Beginners #24 Articles.mp431.96 MB
 Online Marketing Tutorial for Beginners #25 Social Media.mp431.85 MB
 Online Marketing Tutorial for Beginners #26 Online PR.mp427.4 MB
 Online Marketing Tutorial for Beginners #27 Email Content.mp412.82 MB
 Online Marketing Tutorial for Beginners #28 SEM.mp47.71 MB
 Online Marketing Tutorial for Beginners #29 SEO.mp480.15 MB
 94664_89117_01_01_LA01_intro.txt2.62 KB
 94665_89117_01_02_LA11_WhoFor.txt1.01 KB
 94666_89117_01_03_LA11_exercises.txt982 bytes
 94668_89117_02_01_LA11_defined.txt3.29 KB
 94669_89117_02_02_LA11_howitworks.txt1.16 KB
 94670_89117_02_03_LA11_distinctions.txt1.66 KB
 94671_89117_02_04_LA11_components.txt2.06 KB
 94673_89117_03_01_LA11_successSteps.txt4.37 KB
 94674_89117_03_02_LA11_targetMarket.txt1.9 KB
 94675_89117_03_03_LA11_measurement.txt2.4 KB

Description

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Online Marketing Basics
1h 47m Beginner Dec 07, 2011
Viewers: 50,266 in 166 countries Watching now: 3

In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Topics include:
Defining the target market
Setting clear goals and success metrics
Working with web analytics software
Building a site map
Selecting a domain name and a web host
Planning for mobile
Conducting social media marketing
Developing an email marketing campaign
Exploring content marketing
Reviewing online public relations
Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)
Reviewing blogging and microblogging
Looking at online advertising with search, affiliates, email, and more
Subject:
Marketing
Author:
Lorrie Thomas Ross

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Online Marketing Basics - Lynda Tutorials - [GameSlim]