O'Reilly - Data-Informed Design

User experience designers today understand the importance of using data to drive the design choices made during the software development process. But what types of data do you need? How do you collect it? And what should you do with the data once you have it? In this video, UX design pro Jen Matson shows you how to identify, acquire, and analyze data that not only tells you WHAT your users do when they use your products, but WHY they do it. Understanding the WHY, says Matson, is the key to better design.
- Discover the design issues that arise when you misinterpret data- or fail to use data, period
- Understand the kinds of data you need to best inform your design decisions
- Review the best data gathering and analysis tools: Google Analytics, Optimizely, and Tableau
- Identify what your project team should test prior to launch
- Learn ways to create testable hypotheses by connecting user profiles to project goals
- Explore the use of opt-in betas and A/B tests during product roll-outs
- Figure out if and when your design tests have reached statistical significance
- Learn how to use analytics data to validate or modify your designs



01. Introduction
0101 The Value of Data

02. Data 101
0201 Product Development Without Data
0202 Moving to a Data-Informed Process

03. Getting Started
0301 Finding Your Baseline
0302 Choosing Your Tools
0303 Examining Your Process and Team

04. Sample Projects
0401 Strategy and Goals
0402 Product Planning
0403 Design and Development Cycle
0404 Launch Approach
0405 Post-Test Analysis and Updates
0406 Sharing Results

05. Conclusion
0501 Conclusion