Mass Media Research (9th Edition) by Roger Wimmer & Joseph Dominick.pdf

Mass Media Research (9th Edition) by Roger Wimmer & Joseph Dominick PDF e-book.

Table of Contents
Part I: THE RESEARCH PROCESS.
1. Science and Research.
2. Elements of Research.
3. Research Ethics.
4. Sampling.
Part II: RESEARCH APPROACHES.
5. Qualitative Research Methods.
6. Content Analysis.
7. Survey Research.
8. Longitudinal Research.
9. Experimental Research.
Part III: DATA ANALYSIS.
10. Introduction to Statistics.
11. Hypothesis Testing.
12. Basic Statistical Procedures.
Part IV: RESEARCH APPLICATIONS.
13. Newspaper and Magazine Research.
14. Research in the Electronic Media.
15. Research in Advertising.
16. Research in Public Relations.