Marketing: Real People, Real Choices (8th Global Edition) 2015 by Michael Solomon, Greg Marshall [Dr.Soc]

Marketing: Real People, Real Choices (8th Edition)

Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Paperback: 576 pages
Publisher: Prentice Hall; 8 edition (January 18, 2015)
Language: English
ISBN-10: 0132948931
ISBN-13: 978-0132948937
Format: PDF



Summary:

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
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