Marketing Management (14th Edition) By Philip Kotler

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todayΓÇÖs marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabΓÇôPearsonΓÇÖs online tutorial and assessment platform.

Genre: Non-Fiction | Business & Management