Marketing Fundamentals - Lynda Tutorials - [GameSlim]

Marketing Fundamentals
2h 8m Beginner Aug 28, 2014

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.

You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
Topics include:
Marketing in an organization
Assembling the team
Creating the marketing plan
Analyzing your products, customers, and market
Segmenting customers
Creating a value proposition
Developing a strategy
Setting goals
Setting prices
Using social media
Presenting your plan to leadership
Budgeting your plan
Measuring success
Subjects:
Business Marketing
Author:
Drew Boyd