Marketing: An Introduction 12th Global Edition c2015 Armstrong & Kotlerseeders: 73
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Marketing: An Introduction 12th Global Edition c2015 Armstrong & Kotler (Size: 45.86 MB)
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Marketing: An Introduction, 12th Global Edition (c2015), textbook by Gary Armstrong & Philip Kotler. TEXTBOOK INFO: Global edition: http://catalogue.pearsoned.c...r/product/9781292016788.page National edition: http://www.pearsonhighered.c...r/product/9780133451276.page Both editions have the same table of contents and page count; contents may differ in examples/cases. BRIEF CONTENTS: -------------------- PART 1 - DEFINING MARKETING AND THE MARKETING PROCESS 1. Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy: Partnering to Build Customer Value and Relationships PART 2 - UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Understanding Consumer and Business Buyer Behavior PART 3 - DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX 6. Customer-Driven Marketing Strategy: Creating Value for Target Customers 7. Products, Services, and Brands: Building Customer Value 8. New Product Development and Product Life-Cycle Strategies 9. Pricing: Understanding and Capturing Customer Value 10. Marketing Channels: Delivering Customer Value 11. Retailing and Wholesaling 12. Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 13. Personal Selling and Sales Promotion 14. Direct, Online, Social Media, and Mobile Marketing PART 4 - EXTENDING MARKETING 15. The Global Marketplace 16. Sustainable Marketing: Social Responsibility and Ethics APPENDICES: 1: Company Cases 2: Marketing Plan 3: Marketing by the Numbers FILE INFO: paginated, bookmarked, true PDF (56 MB). compressed (zipped): *right-click* the filename (.7z) & choose *Extract* to convert to PDF; discard the .7z file (container) when done with seeding. By the same authors: Principles of Marketing 15th Global Edition c2014 Kotler (upload of April 2014) Related Torrents
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