Magical Words That Sell

Table of Contents

INTRODUCTION ................................................................................4
WINNING HEADLINES......................................................................6
CONTROVERSIAL HEADLINES:..............................................................6
INFORMATIVE HEADLINES....................................................................9
DIRECT HEADLINES ..........................................................................11
ΓÇ£HOW TOΓÇ¥ HEADLINES ......................................................................12
QUESTION HEADLINES......................................................................14
THE COMMAND HEADLINE.................................................................16
WINNING COPY PHRASES ............................................................18
PHRASES TO GET YOUR READERΓÇÖS ATTENTION ..................................18
PHRASES TO GENERATE READER INTEREST.......................................20
WINNING CALL TO ACTION PHRASES..................................................24
Subtle Calls to Action..................................................................24
Motivational Calls to Action.........................................................25
Direct Calls to Action ..................................................................27
WINNING PHRASES ΓÇô GENERAL USE..................................................28
Blog Posts...................................................................................29
Forum Posting ............................................................................29
WINNING WORDS ...........................................................................31
WORDS THAT EVOKE POSITIVE EMOTIONS .........................................31
WORDS THAT EVOKE CURIOSITY .......................................................32
WORDS THAT TRIGGER ACTION (AND INDUCE SALES)..........................32
CONCLUSION..................................................................................34