Lynda - Print Production Essentials : Direct Mail with Trish Witkowski

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Added on December 16, 2014 by webcentarain Other > Tutorials
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Lynda - Print Production Essentials : Direct Mail with Trish Witkowski (Size: 513.27 MB)

		02_03-timing.mp4	25.02 MB
		03_04-endorse.mp4	23.94 MB
		02_11-costMist.mp4	22.31 MB
		05_03-mailSortBas.mp4	21.99 MB
		03_01-compMail.mp4	21.84 MB
		04_03-envelMat.mp4	20.64 MB
		05_04-postOpStrat.mp4	20.64 MB
		03_06-replyMail.mp4	20.61 MB
		01_04-FSM.mp4	20.08 MB
		02_01-classMail.mp4	18.7 MB
		02_05-address.mp4	17.52 MB
		01_01-rightForm.mp4	16.23 MB
		03_03-mailIndicia.mp4	15.49 MB
		02_08-aspRatio.mp4	15.09 MB
		02_09-zipCodes.mp4	14.9 MB
		05_02-tabGlue.mp4	14.36 MB
		02_04-postage.mp4	13.89 MB
		04_05-enveIIdeas.mp4	13.12 MB
		02_02-splurge.mp4	12.79 MB
		03_08-foldMail.mp4	12.68 MB
		02_10-internat.mp4	12.48 MB
		06_01-nextstep.mp4	12.37 MB
		05_01-matchMail.mp4	11.52 MB
		01_05-booklets.mp4	9.82 MB
		00_01-welcome.mp4	9.63 MB
		01_03-letterMail.mp4	9.63 MB
		02_06-papChoice.mp4	9.44 MB
		03_09-intelliBar.mp4	8.94 MB
		02_07-printMeth.mp4	8.61 MB
		04_01-envStyle.mp4	8.6 MB
		Envelope Guide.pdf	64.08 KB
		Direct Mail- Useful Links and Resources.pdf	46.04 KB
		Folded Self-Mailer (FSM) - 2014 USPS.pdf	44.01 KB
		International Postage Guide.pdf	35.62 KB

Description

Lynda - Print Production Essentials: Direct Mail with Trish Witkowski

Subjects: Design Print Production Design Skills Marketing Advertising

2h 10m Beginner Oct 31, 2014 | Uploaded in Dec 16, 2014 via Webcentara

There is a strategic side and a practical side to direct mail. To get results, you need to pay close attention to both. After all, wouldn't it be a shame to put tremendous effort into a winning strategy and design, only to lose money on postal surcharges due to a careless formatting error? This course teaches members the most critical skills to planning and sending direct mail, from tips for staying on budget while "pushing the envelope" creatively, to navigating and implementing the US Postal Service's technical guidelines with ease. Author Trish Witkowski is a specialist in direct mail, and she'll help you plan and send engaging and cost-efficient campaigns that grab the attention of recipients the moment they open their mailbox.
Topics include:
• Choosing the right mail format, printing method, and postage
• Engagement strategies to increase open rate and response
• The rules of envelope mail, reply mail, and folded mail
• The components of a mailpiece
• Mail-design tips
• Identifying and preventing the most common and costly mail errors
• Presorting and other postal-optimization strategies

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513.27 MB

seeders:40

leechers:22

Lynda - Print Production Essentials : Direct Mail with Trish Witkowski