Lynda - Google Tag Manager Essential Training {AceMerlin}

Google Tag Manager Essential Training with Corey Koberg

Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.

This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.

Level: Beginner
Length: 2h 4m
Released: February 23, 2015

Topics include:
Creating an account and container
Installing containers
Using built-in tags from Analytics, ClickTale, and other services
Working with variables
Firing events with triggers
Creating versions
Using custom tags
Implementing a data layer


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