Lynda - Google Essential Training_Episode 1_Analytics Series

Lynda.com - Google Analytics Essential Training with Corey Koberg

Do you want to know more about your site visitors and how your content is performing? Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. In this course, Corey Koberg shows how to use Google Analytics to measure traffic, ad performance and ROI, and conversions, and understand how people use your website. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available: from averages and segments to trends and context.
Topics include:
• Setting up an account
• Installing tracking code on a site
• Using flow visualization to see how visitors navigate through a site
• Defining goals and conversions
• Reading the dashboard and understanding high-level metrics
• Performing real-time analysis
• Analyzing visitor and traffic source reports
• Tracking AdWords and other marketing campaigns
• Utilizing segmentation for deeper analysis
• Understanding the raw data and how it's collected
• Selecting and comparing date ranges
• Identifying slow-performing pages
• Using annotations and best practices
• Configuring and analyzing internal site search
• Working with reports
• Cleaning up data with inline filters
• Sharing data and reports

Lynda.com - Google Analytics Tips with Corey Koberg