Lynda – Creative Insights – Ayah Bdeir and littleBits

Lynda.com - Creative Insights: Ayah Bdeir and littleBits with Ayah Bdeir
26m 59s Appropriate for all May 02, 2014 uploaded in Aug 17, 2014 via Webcentara



Construction sets like LEGOs break down the building blocks of the modern city in a way kids can understand and enjoy. But how do they explore the digital world? Ayah Bdeir applied her engineering background to these "problems of play" and came up with a new kind of toy: littleBits. littleBits make electronics, light, sound, and sensors as easy to play with as LEGOs and Lincoln Logs—combining learning, prototyping, and fun. In this Creative Insights interview, Ayah explains how she created littleBits, grew the toy into a full-fledged company, and learned to accept fame and funding on her own terms.