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Blogging for Your Business with Morten Rand-Hendriksen
Blogging for Your Business takes you through the planning process of creating a blog as part of your business marketing strategy. Author Morten Rand-Hendriksen provides a structured approach that divides the planning process into discrete stages, each with its own tasks and decisions. Through the course you are presented with key decisions, best practices, and expert advice that make you better informed and more equipped to build a blog that helps boost your business and its presence online. The course also shows how to set goals, delegate responsibilities, find a content niche, recruit contributors, and how to make technology decisions. Level: Appropriate for all Length: 1h 27m Released: June 10, 2013 Topics include: Why blog for business? Defining goals for your blog Deciding where to host a blog Picking a platform Creating a content strategy Designing the blog Scheduling posts Promoting posts on Facebook, Twitter, and other social networks Sharing Widget |
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