Lynda.com - Analyzing Your Web Site to Improve SEO

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Lynda.com - Analyzing Your Web Site to Improve SEO (Size: 263.51 MB)

		82409_01_01_MM11_introSEO.mov	27.35 MB
		82409_01_02_MM11_forgetSEO.mov	16.91 MB
		82409_02_03_SC11_KeywordTool.mov	13 MB
		82409_02_02_SC11_Keywords.mov	8.71 MB
		82409_02_01_SC11_SiteIndex.mov	6.01 MB
		82409_03_03_MM11_URLfriendly.mov	29.18 MB
		82409_03_01_SC11_PageComps.mov	12.98 MB
		82409_03_02_SC11_FramePop.mov	7.44 MB
		82409_03_05_SC11_PageMeta.mov	6.79 MB
		82409_03_04_SC11_TITLETags.mov	6.43 MB
		82409_03_06_SC11_DescrMeta.mov	6.41 MB
		82409_03_08_SC11_SourceClut.mov	6.1 MB
		82409_03_07_SC11_KeywordsMeta.mov	3.47 MB
		82409_03_06_SC11_KeyTutorials.mov	97.38 KB
		82409_04_01_MM11_pagecontent.mov	36.5 MB
		82409_04_02_SC11_SiteNav.mov	10.05 MB
		82409_04_04_SC11_LocalInfo.mov	8.63 MB
		82409_04_03_SC11_LinksSite.mov	6.75 MB
		82409_05_01_SC11_Sitemaps.mov	14.41 MB
		82409_05_02_SC11_LinksOut.mov	12.94 MB
		82409_05_03_SC11_LocalSearch.mov	10.24 MB
		82409_00_01_MM01_welcome.mov	9.05 MB
		82409_00_02_SC11_SEOTools.mov	4.08 MB

Description

Analyzing Your Website to Improve SEO

1h 43m Intermediate Jun 29, 2011 Updated Oct 12, 2012

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

Topics include:

Understanding why indexing is important
Using the Google AdWords Keyword Tool
Dealing with frames, iframes, and popups
Working with SEO-friendly URLs
Using meta tags
Clearing source code clutter
Building links within the site
Working with Google+
Reviewing page content
Building and submitting an HTML and XML sitemap
Garnering links outside the site

Lynda.com
http://www.lynda.com/Business-Online-Marketing-SEO-tutorials/Analyzing-Your-Web-Site-to-Improve-SEO/82409-2.html